Frequently Asked Questions

SEO amplifies your online presence, drawing in valuable organic traffic and boosting your website’s visibility in search results.

SEO takes the spotlight among other marketing channels because it not only delivers sustainable results but also seamlessly complements your broader marketing strategy. While immediate results can come from other channels, SEO works as a consistent force that supports your business goals over the long term by driving consistent and targeted organic traffic to your website.

It’s not just about boosting your website’s visibility; it’s about enhancing the user journey. By strategically positioning your website in search results, SEO acts as a touchpoint that guides users on their path to discovering your business. It’s a reliable presence that contributes to brand recognition, guides potential customers, and ensures that your business is discovered at the right moment during their online exploration.

SEO functions as a bridge between users and search engines, ensuring your content is easily accessible and valuable. This process involves a comprehensive approach, categorized into three key areas:

On-page SEO: This involves refining elements on your website itself, like strategically inserting relevant keywords, working on satisfying the intent behind the search term, and optimizing visual elements to make your content resonate with search engines and users alike.

Off-page SEO: This focuses on factors beyond your website to increase your website’s authority and trustworthiness. This involves securing high-quality links from reputable sources which point back to your website, and fostering brand awareness in relevant forums.

Technical SEO: This involves optimizing the technical aspects of your website to make sure it is both user-friendly and search engine-friendly. This ensures:

  • search engines like Google can find, navigate, understand, and index your pages.
  • a seamless user experience by optimizing page loading speed, streamlining site structure, and more.

Together, these strategies ensure that your content resonates with search engines and users, leading to improved visibility and relevance in search results. It’s like crafting a well-organized roadmap that helps people and search engines find what they’re looking for.

SEO is like a marathon, a long-term strategy that involves consistent and continuous work to achieve and maintain results.

The timeline for SEO results can vary based on your website’s starting point and the extent of work needed to align it with search engines’ criteria.

While some clients experience noticeable changes within 30 days, the overall process is long-term and dynamic. Significant improvements often emerge after about six months, with continual optimizations required to sustain rankings and visibility.

Book a call for us to give you the exact time frame for your business.

SEO services in Philadelphia strategically apply SEO techniques to help you fine-tune your business website corresponding to the needs of your potential customers.

An SEO agency, such as ours, handles all aspects of your SEO, such as conducting SEO audits, creating tailored strategies, implementing optimizations, running tests, fine-tuning campaigns, and tracking and reporting results.

While your SEO might see a significant rise in online visibility metrics, professional SEO focuses on conversions, clicks, sales, higher rankings, and much more. So, if you want your business to bloom, SEO can help you a lot!

After recognizing SEO’s value and potential, and deciding that SEO is the strategy for you, the next step is thinking about whether to get help from an SEO agency. While doing it in-house might seem like an option, there are a few things to think about before you decide.

If you’re considering SEO, here’s what to weigh:

  1. Your Team: Are they familiar with SEO? If not, an SEO agency can step in to handle it. They’re experts in navigating the intricacies of SEO strategies.
  2. Learning Curve: If not, there’s no need to worry. An SEO agency can take care of it for you, using their knowledge and skills to make sure your website gets the attention it deserves.
  3. Time Commitment: Can you allocate dedicated time to manage SEO? If not, you’re not alone. Many businesses find it challenging to juggle SEO along with their regular operations. That’s where an SEO agency can shine, letting you focus on what matter the most to you – running your business, while they handle the SEO complexities.
  4. Seeking Support: If you’re feeling a bit lost or overwhelmed by the world of SEO, don’t fret. An SEO agency is like a guiding hand that can assist you every step of the way. They’ll help you make sense of it all and implement effective strategies that work for your business.

In short, partnering with an SEO agency lightens the load as they handle the complexities,  freeing you to focus on your business. They have the skills, experience, team and know-how to ensure that your website performs well in the digital landscape and maximize your return on investment from SEO.

Finding the right SEO firm from hundreds of thousands of options out there can feel tricky, but these steps help:

  1. Conduct Research: Start by looking at what agencies offer on their websites. If they do more than SEO, like PPC and web design, it’s a valuable bonus as a one-stop solution simplifies your marketing efforts.Consider each agency’s location too. If you want to work with a US based SEO agency (like Dignitas), for example, then use that as a filter for finding potential agencies.
  2. See Reviews: Reviews and testimonials provide insights from past clients. Read what others say about the company on platforms like Clutch, Google My Business and Yelp. Also, testimonials on their site show how good they are. The number of testimonials can reflect their credibility.
  3. Be Clear: Transparency matters. Pick agencies that are open about prices, what they do, and what to expect. It shows they’re honest partners. Seek out those that openly communicate and share realistic outcomes.
  4. Know Your Budget: Define your budget early on. Research to understand the cost of the SEO services you need. This way, you can set a realistic budget and avoid surprises.
  5. Ask About Your Field: Ask if the agency has experience in your industry. It’s good if they do, but not not a deal-breaker if they don’t.

If, like our firm, they have served a wide range of industries and businesses like SaaS, healthcare, pharma, e-commerce, local businesses like attorneys and fitness experts, etc., this broad experience gives them valuable insights into the unique challenges and opportunities that different industries face in the digital landscape.

The expertise allows them to tailor their SEO strategies to meet the specific needs and goals of your business, regardless of your industry.

Check Expertise and Experience:  Reflect on an agency’s expertise and track record. Look for agencies with experience. Those around for longer tend to know more and do better – ones that have been in business for ten years or more.

If they’re a start-up marketing agency and they’ve only worked with one other client, you may want to wait until they’re more established to consider working with them.

That’s not to say that younger companies can’t handle a fantastic SEO campaign, but the longer an agency has been alive and healthy, the better for your business.

While it’s not to suggest that younger companies can’t execute a great SEO campaign, the longer an agency has been successfully doing SEO, the better for your business.

These steps can help you pick an SEO firm that fits your goals. Contact us for more help personalized to you.

SEO costs can vary depending on factors like the size of your website, the services used, and the project’s scope. Generally, you’ll find that SEO services can range from a few hundred to a few thousand dollars per month. Keep in mind that investing in SEO is like investing in your online visibility and growth, and the returns can be substantial over time. We have preset packages starting at $1,500/mo. However, our price depends on scope of work needed to get your website results. Book a call with our consultants to find out exactly how much the investment is for your business.

Dignitas Digital is a Philadelphia-based agency that has been helping clients get more customers through Google search since 2012. Over the past 10+ years, we’ve proudly assisted over 100 companies in achieving higher rankings on search engines.

Our agency sets itself apart through a combination of factors that make us your ideal SEO partner. We don’t believe in cookie-cutter solutions; instead, we analyze your needs deeply and design a tailor-made SEO strategy.

What makes us a credible choice is our commitment to excellence. We utilize the industry’s best tools, deploy proven frameworks, and follow meticulous processes. Our proprietary tools add an extra layer of effectiveness to our strategies.

With over 95% client retention rate and 5/5 reviews on Clutch, we’ve consistently delivered remarkable results for numerous clients, showcasing our ability to deliver tangible outcomes. Transparency is our foundation – we provide regular updates and clear reports that demonstrate your campaign’s progress. Your business growth matters to us.

Choosing us means entrusting your SEO campaign to a team that doesn’t settle for average. We leverage the best tools, proven frameworks, and proprietary solutions to ensure your success.

Let us take your business in front of your potential customers and help you get more leads!

Calculating ROI on SEO involves considering both the costs invested in the SEO campaign and the returns it generates. To calculate ROI, you can use the formula:

ROI = (Net Profit from SEO – Cost of SEO) / Cost of SEO

Net Profit from SEO includes the additional revenue generated as a result of improved rankings and traffic, minus the expenses directly related to the SEO campaign. Cost of SEO includes all expenses incurred for SEO efforts, including agency fees, content creation, and securing backlinks & brand mentions for your website.

Keep in mind that SEO ROI is a long-term metric, and it might take some time to see significant returns. Tracking metrics like organic traffic, keyword rankings, conversion rates, and revenue growth over time can help gauge the effectiveness of your SEO efforts and calculate your ROI. Our team assists you in analyzing these metrics and providing insights into your SEO campaign’s performance.

We employ a range of top-tier SEO tools that cater to both on-page and off-page efforts, ensuring a comprehensive approach to optimization. Here are some of the key tools we utilize:

On-Page SEO Tools:

  1. Google Analytics 4: This provides valuable insights into website traffic, user behavior, and helps in tracking conversions.
  2. Google Search Console: A tool to monitor and maintain your site’s presence in Google’s search results, identifying and fixing issues.
  3. SEMrush: Used for comprehensive keyword research, competitor analysis, and tracking rankings.
  4. Screaming Frog: Helps in analyzing and auditing on-page elements like URLs, headings, and meta data.

Off-Page SEO Tools:

  1. Ahrefs: Primarily used for backlink analysis, competitive research, and identifying link-building opportunities.
  2. Moz: Offers insights into domain authority, backlink profiles, and local SEO efforts.
  3. BuzzSumo: Useful for finding popular content in your niche and identifying influencers.
  4. Pitchbox: Streamlines outreach and relationship building for link-building campaigns.

In addition to the top SEO tools mentioned earlier, we also leverage:

Proprietary tools: 

Our proprietary tools come into play for local SEO, analyzing search result pages and more. These tools enable us to fine-tune your online presence for specific geographic targets and gain insights into your competitors’ strategies.

AI-Powered Tools:

These tools aid in data analysis, keyword research, strategic content planning, content optimization, and identifying trends that guide our strategies.

Blending the power of industry-leading tools with our proprietary solutions and AI-driven enhancements empowers us to execute a holistic SEO strategy that drives exceptional SEO results, propelling your business to the forefront of search engine visibility and customer engagement.

We understand the frustration of not seeing desired results from past SEO investments. It is therefore all the more important to first identify and understand why you could not get desired SEO results.

Here’s what might have contributed to the lack of success:

  1. Lack of Expertise: Effective SEO requires specialized knowledge and experience. If the previous agency lacked the necessary expertise, it could have hindered the campaign’s effectiveness.
  2. Cookie-Cutter Approach: Every business is unique, and SEO strategies should reflect that. If the previous agency used a generic approach without tailoring it to your specific needs, results might have fallen short.
  3. Technical Issues: Websites often accumulate technical problems that impact SEO performance. These issues could include slow loading times, broken links, or poor mobile optimization.
  4. Content Quality: Quality content is a cornerstone of successful SEO. If the previous agency didn’t prioritize creating valuable, relevant, and optimized content, it could have hindered your rankings.
  5. Backlink Quality: Backlinks play a crucial role in SEO, but low-quality or spammy backlinks can harm your rankings. If the previous agency didn’t manage your backlink profile effectively, it might have affected results.
  6. Ignoring SEO Debt: Over time, websites can accumulate hidden technical and on-page issues that impede performance. If these issues were ignored, they could have held back your SEO success.
  7. Inconsistent Efforts: SEO is an ongoing process that requires consistent effort. If the previous agency didn’t maintain the campaign or provide regular updates, it could have impacted results.

Moving forward, it’s essential to partner with an agency that addresses these challenges head-on and provides solutions. At Dignitas Digital, we’ve successfully helped numerous businesses overcome these hurdles. Our team boasts a wealth of expertise and a proven track record of delivering tangible results. We understand the intricacies of SEO and its evolving landscape.

Moreover, we don’t believe in one-size-fits-all approaches. Instead, we analyze your unique needs and create a tailored strategy to address your specific challenges. By taking a holistic view and resolving underlying issues like SEO debt, we ensure your campaign is primed for success.

Your journey to SEO success begins with a trusted partner who knows how to navigate these challenges. With Dignitas Digital, you’re not just investing in SEO; you’re investing in a partner which aims to be a long term extension of your team and committed to helping your business thrive in the digital landscape.

While inexpensive labor in countries like Vietnam might be appealing, it’s important to recognize the potential downsides:

  1. Quality Concerns: Low-cost options often compromise quality, impacting the effectiveness of your SEO strategy.
  2. Limited Expertise: Comprehensive SEO involves various aspects, from technical optimization to content strategy. A dedicated agency like ours offers a team of specialists with diverse skills – that cheaper labor might lack, ensuring comprehensive and effective optimization.
  3. Customization: Personalized strategies are vital for success, something a professional agency like ours provides.
  4. Strategic Insights: Effective SEO demands data analysis, monitoring trends, and making informed adjustments, which a specialized agency like ours offers.
  5. Long-Term Results: SEO is an ongoing effort that requires consistent updates and adaptations. Cheap labor might not provide the sustained commitment needed for long-term success.
  6. Communication: Clear communication, regular updates, and transparent reporting are crucial components, to stay informed of progress and results, often missing with inexpensive labor.
  7. Risk of Penalties: Misguided SEO practices like participating in link schemes, using automated tools for bulk link building – which leads to spam, can lead to search engine penalties. Professional agencies follow industry best practices, reducing the risk of detrimental outcomes.
  8. Holistic Approach: SEO is just one part of a comprehensive digital strategy. A dedicated agency like ours offers a range of blended services like web design, website management, content marketing, and PPC to ensure all your marketing efforts align.

Balancing cost savings against potential drawbacks is essential. At Digntias Digital we blend expertise, customization, and strategy to deliver impactful and lasting SEO results.

At Dignitas Digital, we firmly believe in ethical SEO practices that contribute positively to the digital ecosystem. Engaging in negative SEO tactics, such as spammy backlinking, hacking, and content duplication, not only violate search engine guidelines but also undermine the trust and credibility of your own business. These actions can result in severe penalties, damage your reputation, and lead to legal consequences. Our approach is centered around providing value to both clients and users through ethical and sustainable strategies that drive organic growth. We advise focusing on legitimate methods to enhance your online presence and deliver valuable experiences to your audience.