What is a Hybrid Agency?
The term Hybrid Agency can be misleading and possibly has multiple definitions.
One can define a hybrid agency as a digital agency that provides clients with internet and web technology services as well as digital marketing services in one place. Sort of a one-stop shop for companies looking to build tech. products and market them too. Another definition of a Hybrid Agency is an agency with resources in multiple geographic locations that allows them to strategically create project teams in order to enhance productivity, quality, trust and cost-effectiveness for client projects.
Dignitas Digital is a unique Hybrid Agency to which, both these definitions apply!
Benefits of a Hiring a Hybrid Agency
With many services offered at one agency with multinational presence, there are several benefits to consider when working with a hybrid agency. Let's explore some of these benefits to illustrate how you can benefit from hiring such agencies for your projects. Swipe left or click on the next tab to know more.
Integrated Services
When choosing to work with a hybrid agency, a company may work with a hybrid agency to fulfill all of their online advertising, marketing campaign, and software development needs. This is a professional, team-based, client centered approach and makes it very easy for the digital marketing team to work with and communicate easily with the IT and web technology team. This will result in more successful campaigns that are dependent upon a website or other software to be successful. It can also mean a reduction in price for services since everything is in one place. Hybrid agencies often partner with other agencies to offer a wide range of services.
Speed
A great benefit of having multiple teams in one place to ensure the success of your business, is speed. Time isn’t lost sending emails, making calls, and scheduling appointments. In general, one regular and often standing appointment is arranged to discuss progression of all web and marketing services and software development. With such regular and easy communication which is based internally, it saves a lot of time which can be used to focus on other aspects of your business. Resources in multiple locations assure round the clock progress of work and saves time. And time is money!
Cost Effectiveness
One of the biggest benefits of hiring a hybrid agency are the cost savings that come with it. A typical tech. project needs different kind of resources like a project manager, designers, programmers, QA personnel, etc. All these resources cost different in different parts of the world. Hiring an agency with presence in multiple countries gives you to choose a custom team for your projects and take advantage of better resources work for you at a lower price. Typically we have on-site project managers and designers while our programming and QA teams are offshore.
Local vs. Hybrid vs. Offshore?
Now that you’re familiar with what a Hybrid Agency is, you know that there is a third option besides hiring a local company or outsourcing your work to an offshore location.
Check out this article by one of our co-founders that addresses this question.
Contact us to explore if hiring a hybrid agency is right for you.
