What is SEO and How Does it Work? [A Quick Guide]

SEO is the abbreviation for Search Engine Optimization. SEO is the process of increasing the amount of traffic and visitors to a website. The more visibility a website has, the higher the website ranking will be (a.k.a. organic search). Websites on the first page of any search engine that are not paid ads have good SEO. Most people are familiar with the term SEO, but few people really understand it and know how to achieve it. A good quality SEO strategy is always needed in order to get the most out of your optimization. Here are the key factors to make SEO successful.

A Link-Worthy Website

An attractive website containing relevant information that is easy to use and doesn’t take a long time to load is necessary. Pop-ups and annoying ads that cover website content are distracting and shouldn’t be present on your site. Search engines pay attention to and grade the quality of every website. Make sure to have a detailed About Us page to establish website owner trustworthiness. It will also educate website visitors about your company and brand. When your website has these qualities, people will share links to your site, especially on social media.


Data that describes data, is the definition of metadata. It is used to understand, organize, and find data. The elements are usually tags, categories, and descriptions that provide the answers to who, what, where, when, and why questions. It describes individual pages on a website and communicates to search engines what the information is on each webpage. SEO metadata is found on search engine result pages (SERP) when a website is displayed as the result of an online search. It will always include the title of the page with a meta description, which is the descriptive text located below the title. All metadata should be as concise as possible.


Search engines do not understand or know what photos or images on a webpage convey. Alt-tags allow images to have a text format a search engine can read and understand. When a search engine examines a page, the alt-tag text determines the page rank and how the image with the alt-tag will be indexed. This is very important to understand e-commerce websites. If the photos don’t have alt-tags, it will be very difficult for the photos to show up on search engines and will greatly reduce visibility online and reduce the ability for your target audience to find your products. This is also significant for web pages with a lot of images that don’t have a lot of text.

Content Must Be Meaningful

All the information on your website must pertain to the purpose of your website, and this includes blog articles. All subject matter must be relevant and informative. The more information that is available on your website, the more metadata and alt-tags you will have, which increases your SEO.

Update Website Content Regularly

Every time website content is added, removed, or changed, it impacts SEO. If the information is timely and fresh, more people will visit your website and after some time, they begin to visit your site out of habit. They will look forward to seeing your website’s content. Search engines recognize user activity. The more activity a website has, the greater the authority it has. Websites with the most authority are always at the top of page one on any search engine result page.


Follow these steps with consistency on a strict and regular schedule and SEO will improve. For most SEO to improve organically, it takes an average of six to nine months before strong and very noticeable results occur. Results are faster when utilizing online ads. Keep in mind that once you achieve the SEO at the level you desire, it takes a lot of work and discipline to maintain it.


Felicia Topsale