what is influencer marketing and why does it matter

What is Influencer Marketing and is it Right for Your Brand?

What is influencer marketing?

Influencer marketing is used by businesses to sell their products. A person with influence on social media, sells those products to their followers. It works well because the influencer is a trusted individual who is knowledgeable about the products they use and/or feature. This person is most often a celebrity or blogger with a lot of followers.

What does an influencer do?

Most influencers are paid to use, review, and feature a brand. The cost depends upon the amount of fame and the number of followers the influencer has. International movie and music stars generally command and make the most money. Influencer marketing for business can be very effective and successful if done properly. There are many reasons to consider influencer marketing platform as part of your marketing plan for your brand.

Influencer marketing services will help to improve SEO of your website. When there are links to your site, you are connected to other relevant domains of authority which will help boost your search engine ranking factors. This will make your website easier to find on search engines. An influencer with a website can add content about your brand to their website, and that will create backlinks and increase traffic for your site. Consumers avoid online ads and find them annoying, but they are very comfortable learning about brands from people they like online.  Also, consumers are more likely to post and share content or products on social media, and this will help increase your brand’s social media following.

influencer marketing instagram

Influencer marketing is an excellent way to give brands access to their exact target market quickly.  For example, a vegan food brand may ask a vegan social media influencer to demonstrate a recipe using their food product. All the followers and subscribers of the chef or blogger will be vegans or interested in vegan cuisine. With access to your target market, you have the ability to build awareness of your brand. Over time, a brand can become a household name if people are familiar with it online, as well as on other media outlets such as television, and in stores.

All of these components make it possible for you to increase your brand’s sales. If your brand is marketed by an influencer, word of mouth will increase. People will spend money on brands when the people they admire and respect have already made the same purchase and are known to use those products or services often.

How do you know if influencer marketing is right for you?

  1. Are you are selling a service or product that needs to establish trust from consumers before they make a purchase?
  2. Is lifestyle or status part of your brand or company image?
  3. Your industry competitive.
  4. Marketing is an essential component for the growth of your business.

If you answered yes to any of these questions, it may be time for you to consider a plan to increase business through influencer marketing.

Felicia Topsale