So, you want to redesign and revamp your website, right? Fair enough. This shows that your current website is not fulfilling the purpose it should. By that, it means that you are facing a low conversion rate i.e., low sales.
It is not surprising that a low conversion rate is one of the top reasons across the globe for making most website owners want to revamp their websites. Usually, websites that are not ‘attractive’ or not that user-friendly, fail to generate the required revenue. If that is the case with you then this website redesign guide can be your life saviour!
Technically speaking, website redesigning is the process by which a website undergoes improvements to enhance user experience and engagement eventually leading to more lead conversions. With redesigning you can address your website pain points such as repairing, optimizing, and branding.
So, let us discuss the steps involved in the website redesigning process and the various steps through which you can ensure a successful website redesign.
The Intricacies of the Website Redesigning Process
The software requirements and technicalities might be a little complex for a non-tech person, but the steps mentioned in this website redesign guide are easy to understand and followed by all.
So, let’s get into it.
Revisit your existing website
Detecting the pain points is always a priority when you want to fix something. As the very first step, go through your existing website thoroughly to understand why a redesign is necessary for your website. This will highlight the areas of opportunities on the website content and will not allow you to repeat the same mistakes again. Look for pages, copy, or other website elements that are creating an issue. You also collect feedback from your users for this step.
Brainstorm and find your way
Now that you have a list of all the problems that are causing an obstacle, you can brainstorm some ideas on how to solve them and build a profitable website. You must address these issues individually and also ensure that they function holistically when running as a single unit. This ideation stage will help you design the next steps of your website redesign project.
Create some drafts and prototypes
Once you are done with the previous step, you now have the required direction to create some actionable drafts based on your business goals. The material derived from the previous step will help you to create drafts and early prototypes based on them. This way you can detect any possible issues that might occur during the real development process and eliminate them even before the actual development process starts. This will save you from the hustle and expenses incurred when an issue is detected during the real redesigning.
Gather reviews from stakeholders
Show your prototypes to your stakeholders. The review that will come from them is particularly essential to redesign a website according to your business objectives. With their opinion, you can point out the areas of concern that need to be addressed. This will save you from further ado in the future when your redesigning is in the advanced stage and going back is quite the issue.
Develop and implement
Now the real stage of development has arrived. Develop and implement the changes on the new website based on the solutions and design choices your company has agreed upon. You may have an in-house design team or hire an agency to take on the website redesign project of your company. This will take up some time, so wait but don’t forget to check from time to time on the progress the design team has made.
Testing is a must-phase
You cannot afford to go wrong this time, so testing is a must-do to ensure everything is running according to your business goals. Your launch-ready product may look fine but you must opt for a set of testing like A/B testing, guerilla testing, user opinion, and others to ensure that a potential customer has the best website experience making it a possible conversion.
Launch and optimize
Finally, your product is ready to launch after it is tested and fixed. Launch your product but do not forget to check certain points such as website loading time, any dysfunctional element, or anything that is yet to be done. This will help you to analyze the live performance of the new design and optimize accordingly. Also, you must keep an eye on the feedback from a potential customer.
Ways to Ensure Successful Website Redesign
All said and done, there are still some factors that can ensure you a successful website redesign. Let us learn these ways.
1. Reset your business goals
Before you go for the above redesigning process confirm whether the redesigning objectives are in alignment with the conversion rate you are looking for. Discuss with your stakeholders whether you must go for repairing, optimizing, or rebranding. Your new design elements must reflect the goals you have set for your business.
2. Understand your user journey
Identify the requirements of your target market and design your website accordingly. For that, you must look into the user journey your users are supposed to make while on your website. A primary intention of the entire redesigning process is to increase user engagement, and to do so you must identify the perspective of your users and enhance the user experience. Suppose your users find it easy to navigate through your site, they will be more likely to generate sales and also come back again.
3. First impressions can do the trick
Where the first can be your last, you simply cannot afford to compromise on your brand impression. Designing super attractive and interactive landing pages can create a credible impression on your users. You must focus on creating clear value propositions and great CTAs on these landing pages. This will not only increase user engagement but will also compel them to come back again.
4. Ensure a fast website
A slow website is nowhere to go. Your users will immediately run away if your website is slow. If you want to be a success, you must decrease your website loading time. To ensure low website speed check for the new design elements and optimize them to make them browser and mobile-friendly.
5. Maintain a minimalistic design
A complex design is usually difficult to comprehend and navigate. If your new website has too much of design elements then it might hurt the user experience. Your website redesign project must come up with minimal designs with uncluttered web pages. With less textual information, fewer images or graphics, fewer used fonts, and choosing the right color palette can be the game changer in your new design.
6. Make the Most Out of Analytics
Make use of some of the popular analytics tools such as Google Analytics and Facebook Insights. You can also incorporate some analytics applications into your website to get some important information on your website performance. Factors such as loading time, user behavior, page views, user demographics, and conversion rate can be evaluated through such analytics applications.
7. Concentrate on the content
Make sure that your content is rightly optimized to attract a potential customer. It is your content that makes you valuable in the digital market. Right textual content, with attractive images, animations, and other design elements is enough to build your image and develop some traction on organic traffic.
8. It has to be mobile-friendly
Nowadays, more than half of the global web traffic comes from mobile devices, credit to the explosion in smartphone use. Your new website design must be mobile-friendly to make way for a large number of mobile users. It is also a good way to rank higher in search engines.
It is a good thing to renew your website occasionally to keep up with the changing market scenario of the digital landscape. We at Dignitas Digital offer excellent website redesigning services that cover all the aspects of this website redesign guide. You can expect a boost in your business growth when our team is by your side as a website redesigning partner.
At Dignitas, we have quite a lot of design options for you to choose from and can answer all your repairing, optimizing, and branding issues. Whether you want to boost your website traffic, create good content, lower loading speed, or make it mobile-friendly, our redesigning team has all the solutions to churn out a good profit from your otherwise depleting website.
Get in touch with our experts for more details!