One way to increase your business visibility and effectiveness is your Google My Business account. Google My Business is a significant tool to market your business online which allows you to establish a business listing on Google. It stores all information about your business. But the point is, if you do not have the capabilities of managing and editing it, your Google MY Business profile is of no use.

To ensure that your Business Profile works as an effective search engine optimization and lead generation tool, you must ensure that you have the management and editing abilities on your profile. That being said, verifying your profile is the next immediate step that you must do to increase your online visibility, improve customer experience, connect with potential customers, and gain access to exclusive features.

In this article, we will talk about how you can verify your Business profile, but before that let us understand why it is important to verify your Google My Business profile.

 

Reasons to Verify Your Google My Business Profile

 

1. Improves local search rankings

When a Google My Business Profile is verified, it is more likely to be discovered and appear higher in local search rankings. Thus, verifying your Google My Business Profile will help you to attract more potential customers.

 

2. Helps to get more reviews

Google My Business allows your customers to leave reviews on your business. In the case of positive reviews, your business will get the desired exposure and attraction from your potential customers. More positive reviews mean it will aid in trust building among them and your business will eventually grow.

 

3. Allows you to provide more information

You can provide ample information about your business on your Google My Business Profile, such as name, location, website URL, phone number, photos, and others. The more you are transparent about your business information, the more your customers can learn about your trade and decide accordingly.

 

4. Helps to connect with potential customers

Google My Business allows your customers to put questions and feedback on your business. You can respond to them and build relationships with your customers. This connection with your customers helps you to improve the overall experience of your business.

 

5. Helps to insights for your business

Google My Business offers you insights into your business. These insights may include information on the number of people visiting your profile, the number of clicks on your website, and the number of calls your organization receives.

These are valuable information that may help you to track the efficiency of your marketing initiatives and make organizational adjustments accordingly.

 

5 Ways to Verify Your Google My Business Profile

You may find several ways to verify your Google My Business profile. Here are some of the most effective ways to do it.

 

1. Email

Your business will be eligible to be verified by email only when you have a website for your business with a valid email id where Google can send you a verification email.

If you have an eligible business, then here are the steps to verify your profile.

• Go to Google My Business profile and select your business profile.
• From the list of options select Email.
• Select the ‘Verify Now’ option.
• A verification email will be sent to the email inbox, open it to check the verification email.
• Select the Verify action button in the verification email. Or else, another way to start the process is to enter the verification code collected from the email into the dashboard of your My Business profile.

 

2. Phone

When your business website is linked to your My Business account, your phone number given on the website may be used by Google to verify your profile.

Here are the steps to verify your MY Business profile by phone.

• Go to the dashboard of your My Business account and select your business profile required to undergo verification.
• You will get to see a list of options. Select the option Verify by Phone from the list.
• You will receive an automated call from Google within a few minutes. You must be available to answer the call.
• Once you have received the call, enter the verification code in the dashboard of your MY Business profile. You will receive this code in your mobile message.

 

3. Postcard

The most common way to verify a business profile, Postcards allow Google to understand the location of the business and most importantly, whether it exists at all. A postcard may be sent from Google to your My Business account with a code. You must enter this code into your GMB dashboard.

If you want to verify your profile through postcards, then follow the below-mentioned steps.

• Go to the dashboard of your My Business account and select the business profile you want to verify.
• From the list of options select the option Mail.
• Make sure your business address is correct in your Google My Business account, as the postcard will be sent to the address provided.
• Click on the option Send Postcard.
• Open your mail for the postcard. It may take up to 10 days for the postcard to arrive and thus the address should remain constant during this period.
• Once you have received the postcard, you will find a 5-digit verification code on your card.
• Go to the dashboard of your My Business profile and select the required business profile.
• Select Verify location and enter the verification code.

 

4. Bulk verification

Suppose, your business is spread onto different locations and you need to verify your business, then you must go for bulk verification. This can be done by verifying your individual account or location group.

In order to do the verification, you must follow the below steps.

• Sign into your Google My Business account.
• Select the option Get Verified Next for one of your locations.
• Select the option Chain.
• A verification form will appear to you, complete it with accuracy.
• Once completed submit the verification form.

This may take up to one week to process your verification form. In case there is any query or issue with your application form, Google may contact you through email. Once the verification process is complete, Google will send you an email confirming it.

 

5. Instant verification

Instant verification is a popular way to do the verification as there is no need to wait. Once your business website has been verified by Google Search Console, you will be able to verify your My Business account instantly.

To prove that you are the site owner you must add your website as a property to your Search Console account and make sure to follow the site instructions. Now, once adding a website to Search Console is done, use the same email address to log into your Google My Business account.

 

Conclusion

Verifying Your My Business account is a free and simple way to reach more audiences and enhance your online presence. The above-mentioned ways are the core ways to verify your Google My Business account. Once your account is verified you will be able to add business information, manage reviews and ratings, connect with customers, and promote your business on Google Search and Google Maps.