A good Account Manager is one who can balance the needs of the clients as well as the goals of the organization.
Admittedly, it is not an easy task. Sometimes it becomes hectic and stressful, but it is worth it in the end. If you have a passion for helping people and have good people skills, then you can be a good account manager.
The roles and responsibilities of an account manager vary for each industry and company. On a broad spectrum, an account manager is responsible for overseeing all processes from start to end, hassles that arise, and solving problems while keeping the client happy.
An account manager should be dynamic, fast-paced, a problem solver, and multi-talented. Let’s dive deep to learn more about the traits of an account manager.
Knowledge and Experience
A good account manager should have adequate industry knowledge and an understanding of the services, goals and priorities of the company. In addition, he or she must understand the competition within the same market.
This is a very important trait. An account manager should be a people person who loves to work with people. He must understand their needs and be open, honest, consistent, and trustworthy.
An account manager should be an excellent communicator through regular meetings, emails, and phone conversations. Creating professional presentations, documentations, and reports are also required to share information. All exchanges of information should clearly explain the advantages of the services in a clear and persuasive manner.
It is important to understand the client’s need as well as the company goals. To maintain balance for both, it is a necessity to build a client’s trust. Establishing a rapport, managing teams, and tracking projects to maintain profitable accounts is crucial for success.
Passion and Result-Oriented
If a person is passionate enough about what he is doing and believes he can make a difference, then he will probably make a good account manager. Monitoring sales and actively finding ways to up-sell services for client’s retention and generating referrals from the existing client is a top priority.
Push the Boundaries
Account management isn’t for people who only do the bare minimum, ever. They have ample knowledge and understanding about the competitive marketplace, industries and business trends. Account managers push themselves and always try to bring new ideas to be more efficient. Experience will bring advantage over the ideas, decisions and executions.
- Stay Organized and Motivated
Account managers should be well organized and there are numerous software tools available to make it easier. Clients trust them to keep their business together. Account managers must be self-motivated and need to comprehend what independently motivates the team as well as the clients.
To be an excellent performer, a combination of interpersonal skills and a goal-oriented mentality is required. Developing these essential traits, you may successfully score, maintain and develop client relationships confidently, and achieve your company’s objectives.