The digital marketing scenario has totally evolved in today’s world. Traditional marketing techniques are no longer delivering fruitful results to businesses and marketers who want to stand on top in this competitive world.
The Post Covid scenario has surely called out for implementing unique online practices to deliver positive results since a majority of businesses have shifted to remote working. The year 2020 has definitely changed the face of digital marketing as many companies are finding unique ways to sell and engage with their clients in the lockdown.
Here are a few digital marketing trends to look out for in 2021 for the successful planning of your marketing campaigns.
Top 10 Digital Marketing Trends in 2021 :
1. Artificial Intelligence
Artificial intelligence (AI) is now being widely used in business situations which include data analytics, language processing, and various other complex business problems.
2. Conversational Marketing
It is a great way to generate customers and have more sales from leads. In other words, it is a type of strategic marketing method that brands use these days to optimize their customer experience.
3. Design Thinking
Design thinking is a proven methodology that is being used these days for various purposes. It enhances the creativity of the content which makes it more attractive. It helps in understanding what the customers want and assists in choosing the right type of content.
4. Instagram Reels
Brands are creating informative and interactive reels for their business accounts on Instagram to increase their reach online. Reels are a great way to grab the attention of the users.
5. Live Videos on Social Media
This trend is definitely changing the face of digital marketing. It engages viewers to interact with the brand’s products and services on a live platform. It initiates better interaction as well as engagement with potential customers.
6. Influencer Marketing
In this type of marketing, brands collaborate with influential/famous personalities to promote their products or services. As a result, the brand’s message is delivered by a reputable personality to a larger audience.
7. Chatbots on Websites
Chatbots are a form of artificial intelligence that helps in providing a better user experience. Brands these days are focusing on improving their websites by adding this feature where users can immediately clear their queries, ask questions, etc.
8. Visual Search
Visual search is a great way to find items on the web easily rather than spending time typing and describing the item that people are looking for. Google lens is one such platform that provides this latest technology.
9. Stories on Social Media Apps
By offering interactive and engaging content on Instagram or Facebook Stories, brands try to provide an immersive experience to the users. For example, Polls, Quizzes, games, facts, etc. are good options for story content.
10. Shoppable Posts on Social Media
Instagram has recently created a feature of shoppable posts where customers can tap on the post to check the prices of the product as well as the link from where they can place the order.
To Sum Up:
You can use these trends to your advantage! Have a close look at your business and then think which of these trends can add benefits and help you perform better online.
Furthermore, these are some of the reliable ones you can start with. After all, if you don’t adapt to changes, you’ll surely be left behind. So, level up your digital marketing game in 2021.
Being a full-service digital agency in Philadelphia, we provide customized and scalable solutions to our clients globally. In case you need the help of professionals, don’t hesitate to contact us today. We’d be happy to assist you!