In 2022, Google has announced the upgradation of Universal Analytics (or UA), to a new and more competing version of Google Analytics 4 (or GA4). For UA users, the sunset will occur on 1st July…

Understanding the behavior of the users as they interact with one’s site or application is complex. It is not an easy task to understand the exact pattern of visitors who convert or are likely to…

I started working at Dignitas Digital about a month ago and I was told that I needed Google Analytics Certification to effectively handle my account management responsibilities. These are my thoughts about the entire experience.…