Email marketing is a crucial component of any successful digital marketing strategy. It enables businesses to establish a direct line of communication with their audience and nurture them through the sales funnel. In our last…

Have you ever wondered how to give your past clients a VIP treatment that brings them back into the fold? Well, get ready to dive into a re-engagement strategy that’s as effective as it is…

The digital landscape has come a long way and is rapidly changing like never before! With the emergence of social media and other highly popular digital channels, many digital marketers are considering the current effectiveness…

During the last presentation of our #DDIgnite series on Email-Marketing, the audience asked a very good question – What is considered a good open rate for an email marketing campaign? Some email campaigners swear by…