The power of social media can be witnessed everywhere, including the business. Even small-sized businesses can use social media to interact with the wider world. They help businesses communicate with their existing customers, reach new customers, learn more about their customers, boost their SEO, drive more revenue and build healthy relationships with their customers.

Here are five essential social media marketing apps that every business should try in order to grow their presence online.

BUFFER

It is a software application for web and mobile which is designed to manage accounts in social networking sites, by providing means for users to schedule posts to Twitter, Facebook, Instagram, Pinterest, and LinkedIn; analyses their results and engages with their community.

Some of the free features of Buffer are that it allows the user to connect 3 social accounts and they can schedule posts sent through the application to their social media accounts. In addition to that, Buffer allows a maximum of 10 posts to be scheduled at any instant of time and allows the management of one social media account per social media website.

Talking about the paid features, it offers a plan named Pro, under which the Feed feature is provided. This feature adds an RSS feed to a user’s Buffer profile which displays the suggested links from external websites chosen by the customer. It also allows the user a maximum of 100 posts at any single time and allows the user to manage 8 social media profiles.

In 2019, Buffer introduced a new feature called the Hashtag feature that allows the paid users to create as well as save groups of hashtags directly within the Buffer composer.

REPOST

Repost app is an unpaid application that displays no intrusive ads. It allows the user to share photos and videos on their Instagram profile easily.

Some of the features of Repost is that it allows reposting and archiving of photos and videos from Instagram, supports posts, stories, reels, IGTV, and posts with multiple media, the users can repost media from private profiles after signing in with their account, adds an optional overlay with custom position and color.

In addition to that, the users can copy the caption to their clipboard for easy pasting on Instagram.

COSCHEDULE

Coschedule helps its users to create, publish and share awesome content on social media. It is the only way the users can organize their marketing in one place. Coschedule creates and manages a single publishing calendar that serves as the blueprint for the user’s content, social, email, events, and more – all in one place.

It reviews the state of the user’s projects in real-time to quickly identify possible roadblocks, monitors team progress and keeps the projects moving forward. It also groups multiple, related projects together in a single campaign with the drag and drop functionality.

It creates custom statuses to organize projects in unique stages of the workflows of the team in the organization. It collaborates on projects, assigns tasks, adds comments, and meets the project deadlines.

Besides that, it accesses a live view of every employees’ to-do lists and projects and easily delegates, assigns, and reassigns tasks to effectively manage the user’s team’s priorities.

FEEDLY

Feedly is an RSS-based news aggregator application for numerous web browsers and mobile devices which compiles news feeds from various online sources for the users to customize the compiled news feeds and share with others. It is also useful for monitoring brand or product mentions, competitor activities and article keywords.

Feedly can issue alerts and notifications pertaining to content that features those keywords, via linking to Google Alerts. Being web news, blog and video aggregation application, it supports individual users and teams with content feed collation and sharing tools based on RSS technology.

It easily integrates with popular social media platforms like Facebook, LinkedIn, Pinterest, Twitter and Buffer, and broadens the option for sharing.

CANVA

Canva, an online graphic designing tool, is laid with several functions and features that can be used by beginners as well. It enables its users to create fascinating designs for personal and professional use. It is specially made for people who do not know graphic designing and who cannot invest much to get professional designs.

Canva helps the users to design compelling media posts, infographics, resumes, and so on. Besides, the users can also create their designs from scratch.

What makes Canva user-friendly is its drag and drop feature. The users can use templates and photos in their design in just a few clicks. There are more than 50000 templates that can be edited and customized as per the requirements.

There are still many social media platforms that can be used for business but the above-listed apps are great options to start with. I hope you find this article helpful. For more informative tips like these, make sure to follow our blog.