SEO Strategist: What They Do and Why You Need One

SEO Strategist: What They Do and Why You Need One?

Ever considered hiring a professional to do the SEO for your website? Well, by now you must have gathered that SEO is a very important aspect of online marketing strategy. The equation goes simple – you want visibility for your website, set your SEO strategies right.  So, how to do that? You may come across several DIY SEO tips all over the internet, but it is always recommended to hire a professional like an SEO strategist who can take care of all your SEO needs.

This article will guide you about what SEO strategists are, what exactly they do to churn out the best possible SEO strategy for your website, and why you actually need them. Let us start by learning who is an SEO strategist.

 

What is an SEO Strategist?

A search engine optimization strategist is an expert whose specialty involves enhancing the online visibility of your website to elevate its ranking on search engine results pages (SERPs). A strategist achieves this through a combination of on-page and off-page optimization strategies and techniques, applicable to search engines like Google or Bing.

The primary objective of these strategists is to facilitate the organic discovery of your website by your target audience of potential leads and customers. This is accomplished by optimizing a website’s pages—such as blog posts, landing pages, and service pages—to rank prominently for specific keywords and key phrases that your target audience commonly searches for on the internet.

By driving this relevant and qualified organic traffic to your website, an SEO strategist ensures that individuals seeking your products or services can readily locate the corresponding solutions on your online platform.

 

What Does an SEO Strategist Do?

An SEO strategist uses different techniques to get measurable results. Let’s look at the most common tasks for this job.

 

Keyword Research

Keyword research helps strategists understand what people are searching for, how many searches there are, and how relevant a topic is. It provides clear insights into what the target audience wants, removing any guesswork. Certain SEO tools assist SEO professionals in finding the best keywords and related concepts to focus on.

Strategists can use these resources to identify the top SEO opportunities for your website. This includes finding keyword variations, questions to answer, and related keywords to include in content. A comprehensive keyword research strategy is developed by the strategist. This lays a strong foundation for optimizing the website’s content effectively.

User Research

SEO strategists study how people search for information and the keywords they use. This user research gives them insights. They focus on understanding customer pain points and needs. Using this knowledge, they create, optimize, and update content that engages the audience and drives revenue.

However, keyword research alone isn’t enough without truly understanding the client’s target audience and what they intend to find when searching. That’s why strategists analyze the intent behind search queries using certain SEO tools. They then tailor the content and optimization tactics accordingly.

Content Strategy

An SEO strategist assists with content strategy at every stage. They begin with a content audit to analyze existing content, understand performance, and identify gaps. Regular audits help find optimization opportunities.

Strategists perform tasks like:

  • Collecting and analyzing data
  • Optimizing pages
  • Updating or removing outdated/low-quality content

They also research target keywords to help teams build content calendars for assets like blogs, articles, and ebooks. Strategists may create briefs and review drafts for SEO before publishing. After publishing, strategists manage content performance. They create timelines to review rankings and optimize pages as needed.

Strategists often establish processes to keep blog content accurate and high-quality. This is an ongoing process – strategists continually update content to keep their clients’ web presence optimized.

On-Page Optimization

Optimizing the on-page elements of a website is a crucial aspect of an SEO strategist’s role. It involves carefully refining various components within each webpage to ensure they align seamlessly with the targeted keywords and boost overall relevance for those search terms.

This process encompasses meticulously crafting meta titles and descriptions that not only incorporate the desired keywords but also entice users to click through the search results. Strategists also optimize header tags, ensuring they accurately reflect the content’s topic and include relevant keywords naturally.

Furthermore, URL structures are optimized to be concise, descriptive, and keyword-rich, providing both users and search engines with clear context about the page’s content. Strategists may also tweak image alt text, body copy, and other on-page elements to reinforce topical relevance and enhance the overall user experience.

Content Brief Creation

Tailoring their approach to your unique needs, a strategist often takes on the responsibility of crafting comprehensive content briefs for writers. This vital task encompasses in-depth keyword research to pinpoint the most relevant and high-performing terms for every piece of content. Additionally, a thorough analysis of competitors’ strategies provides invaluable direction, ensuring the content aligns with industry best practices and stands out in a crowded marketplace.

Armed with these meticulously prepared briefs, writers can craft high-quality, engaging content that naturally attracts organic backlinks and drives targeted traffic to the client’s website. Streamlining this process, certain SEO tools like SEMrush and Ahrefs offer a significant advantage by automatically generating SEO recommendations and curating a list of competitor URLs, expediting the brief creation efforts.

Technical SEO

Handling the technical elements of a website is an indispensable component of an SEO strategist’s responsibilities, as these factors play a pivotal role in determining search engine optimization success. One key area of focus is optimizing site speed, as faster load times not only enhance the user experience but also align with search engines’ preferences for efficient websites.

Learn more about Google’s New Core Web Vitals Metric: INP (Interaction to Next Paint).

Additionally, SEO strategists prioritize improving mobile responsiveness, ensuring that the website delivers a seamless and user-friendly experience across various devices and screen sizes. With an ever-increasing number of users accessing the internet via mobile devices, catering to this segment is crucial for maximizing visibility and engagement.

Furthermore, strategists diligently identify and resolve crawl errors, which can hinder search engines’ ability to properly index and understand a website’s content.

Local SEO

Local SEO involves optimizing a website’s content, structure, and local listings to rank highly in search results when users look for businesses or services in a specific geographic area. This approach is particularly beneficial for companies that rely on local customers, such as restaurants and automotive dealerships. If an SEO strategist has a client with a local business, they will undertake various local SEO tasks to help attract customers from the surrounding area.

Google’s search algorithm considers relevance, distance, and prominence when displaying local results. Strategists research what keywords competitors use and explore Google’s autocomplete feature to uncover additional relevant terms.

To assist with local SEO efforts and data analysis, strategists can utilize a range of specialized tools. These tools can help optimize local listings, track rankings, identify local search opportunities, and measure the success of their local SEO strategies.

Link Building

Building links is a vital part of an SEO strategist’s job, as it can boost a website’s authority, rankings, and traffic. The strategist researches keywords and suggests content ideas to help clients naturally attract backlinks from other sites.

They may also directly reach out to related websites in the same industry. This outreach aims to build backlinks through tactics like guest posting, press releases, and social media campaigns. Certain link-building tools like Semrush, Google, Buzzstream, HARO, and others provide strategists with a repository of quality link sources.

This helps them devise effective link-building campaigns for their clients. The strategist’s link-building efforts play a crucial role in enhancing a website’s credibility and visibility on search engines.

Analytics and Reporting

Search engine optimization is an ongoing, iterative process that requires continuous monitoring and refinement. SEO strategists leverage analytics tools to consistently track a website’s performance, analyzing user behavior patterns and generating insightful reports. This data-driven approach provides valuable insights that inform strategic decision-making and enable ongoing optimization efforts.

By closely monitoring key metrics such as organic traffic, bounce rates, conversion rates, and user engagement, strategists can identify areas of strength and weakness within a website’s SEO strategy. They then use this data to make informed decisions about which tactics to prioritize, which content to update or create, and which technical aspects require attention.

 

Key SEO Strategist Skills

To excel in the role of an SEO strategist, a well-rounded combination of technical expertise, creative thinking, and effective communication abilities is essential. These professionals must possess a diverse skill set that allows them to navigate the ever-evolving landscape of search engine optimization successfully.

The following are some of the top skills that SEO experts need to cultivate:

 

Technical Knowledge

The strategists benefit from understanding HTML, CSS, JavaScript, and other front-end languages to assess and improve a website’s health. Knowing how elements like headers, titles, and meta descriptions impact performance helps strategists enhance rankings. They also need technical skills to implement and manage SEO tools and plugins.

Analytical Skills

Turning data into actionable insights allows strategists to improve website performance and provide valuable reporting to clients. Analytical skills help identify patterns, find root causes, and determine the best solutions. Strategists track performance over time to evaluate what works and what doesn’t, using tools like Google Analytics, Search Console, and Semrush to interpret data, draw conclusions, and adjust strategies.

Creativity

Creativity enables strategists to brainstorm ideas, explore different angles, and develop innovative solutions. They use creativity to highlight content gaps, suggest keywords, and improve blog formatting, boosting SEO results, readability, and authority.

Adaptability

Assessing algorithm changes, adapting strategies, and analyzing metrics help strategists remain competitive in the ever-evolving digital landscape. Strategists must pivot as Google’s algorithm, SERPs, and ranking factors like Helpful Content Update, Core Web Vitals, and E-E-A-T change. Staying on top of trends, understanding industry verticals, identifying competitor opportunities, and knowing best practices are crucial.

Communication Skills

A strategist must communicate complex technical concepts simply and collaborate with content creators, developers, and stakeholders. Cross-team collaboration and managing expectations help strategists succeed and deliver better client results. Communication is also key for acquiring new clients, presenting SEO proposals, and reporting updates effectively.

 

The Need for an SEO Strategist

 

Visibility and Traffic

An SEO strategist is the expert behind making websites more visible on search engines. They carefully optimize content, keywords, and technical parts of a website. This brings more organic traffic from people searching online. Their work ensures businesses can be easily found by their target customers.

Competitive Edge

In today’s crowded online space with many competitors, having a smart SEO plan gives businesses an advantage. A strategist knows the ins and outs of the industry, adjusts to search engine changes, and positions websites better than rivals.

User Experience Enhancement

SEO isn’t only about pleasing search engines; it’s about making websites easy and enjoyable to use. The strategists focus on optimizing sites to satisfy users, which indirectly leads to fewer people leaving quickly and more people taking desired actions.

Maximizing ROI

SEO is a digital marketing approach that is affordable and can bring big returns in the long run. An SEO professional ensures every optimization effort supports the business goals, getting the most value from marketing investments.

Adaptation to Algorithm Changes

Search engines often change how they rank websites. An SEO strategist is skilled at staying ahead of these updates, adjusting plans to maintain or improve rankings, and making sure the website can handle algorithm changes.

Insightful Reporting

A good SEO strategist doesn’t just blindly follow strategies. They use data analytics to measure how well their efforts work. Through clear reporting, businesses understand the return on investment, areas needing improvement, and the overall health of their online presence.

 

How Do Strategists Measure the Success of SEO Campaigns?

The SEOs use specific metrics to measure results depending on the business goals. Let’s explore some key performance indicators (KPIs) that SEOs commonly track.

 

Website Traffic Analysis

Traffic analysis provides insights into the number of visitors a website receives, their sources, and their behavior on the site. This data helps strategists identify high-performing channels, spot trends, and set benchmarks for growth. Tools like Semrush’s Traffic Analytics offer detailed website audience insights, traffic volume data, and competitor comparisons.

Conversion Rate Optimization

Conversion rates measure the effectiveness of website content in converting visitors into leads or customers. By analyzing high-converting pages, survey feedback, and A/B test results, strategists can optimize touchpoints and website elements to maximize conversions and improve return on investment (ROI).

Keyword Ranking and Volume Growth

Tracking keyword rankings and the growth of the website’s keyword footprint over time is an early indicator of an SEO strategy’s success. Certain online SEO tools allow strategists to monitor ranking positions, keyword volume trends, and the overall performance of targeted keywords.

Organic Search Visibility and Market Share

Monitoring the website’s visibility in organic search results and its market share compared to competitors provides valuable insights into the strategy’s impact on brand awareness and market positioning. Metrics like search visibility, click-through rates (CTRs), and market share trends help gauge the effectiveness of content and on-page optimization efforts.

Lead Generation and Revenue Impact

Ultimately, many SEO campaigns aim to drive lead generation or revenue growth. Strategists track metrics like lead volume, lead quality, customer acquisition costs, and revenue attributed to organic search traffic to measure the direct business impact of their efforts.

 

Final Thoughts

An SEO strategist acts as a guide, helping websites rank higher in search results. Their skill comes from carefully planning keywords, content, and technical parts – not magic tricks. If you’re a business seeking online visibility or want to become an SEO pro, understanding the key role of an SEO professional is the first step to unlocking your full digital potential.

If you want to stay competitive in the SEO game and are looking for a helping hand, the SEO professionals at Dignitas Digital are always here to help you. All you need to do is call us at 267-546-4123 and connect with our experts.

Learn more about our SEO services and plans here.

 

Dignitas Digital