Almost every business or company today has a website so current and potential customers can find the product or services offered when needed, and almost every well-known and successful business has a mobile application. For instance, Whole Foods, Target, and Open Table added mobile apps for their customers after they were well-known. Meanwhile, Uber, GrubHub, and WhatsApp are successful solely because of their apps.
People are increasingly becoming more dependent on their cell phones every year and downloading more phone applications as a result. In 2017, there were approximately 178 billion apps downloaded. So far this year in 2018, there have been over 205 billion apps downloaded, and in 2022, the number is expected to increase to just over 258 billion. Just like a website, it is only a matter of time before all businesses have a phone application. If you are interested in getting an app for your company or business, there are many reasons why mobile apps are important.
There are many benefits of mobile apps for business, but first and foremost, an app will make your business, company, or brand highly visible. This is a great way to build brand recognition. Every time a person picks up their phone and sees your app, they are reminded of your brand. Here at Dignitas Digital, we created the app MyQ for students and employees in the tech industry. We can send app users alerts, push notifications, direct messages, and more that go to their phone or smartwatch. Most people view the alert within 15 minutes or less. If you set up alerts for your users, be very careful that you don’t send too many. If users get annoyed, they may delete the app. In 2016, 23% of users who downloaded an app, deleted it after just one use. You should only contact them if you are truly notifying them of things that are meaningful and beneficial.
An app will also provide value for your customers if sales and special offers are made available on a regular basis. They will check the app often without an alert. If you set up loyalty or reward programs it will drive customers to use the app and spend more money when they know there is an added benefit of purchasing your goods or services. A program can help you stand out from your competition and keep your customers engaged. Engaged customers spend more and isn’t that what you want?
If you would like more information about the ways a phone application can help your business, contact us for your free consultation.