Reasons For You To Use A Digital Asset Management Tool

Before we go into the reasons, let us try to explain what exactly are digital assets. The best way to explain these assets is by example.

All information on your devices are your digital assets and those owned by the company are the company’s assets. These may include:

  • The PPT your prepared for your client
  • The Excel file having the breakup of cash flows
  • Your employment offer
  • Your tax refund information document
  • Your emails
  • Your company’s logo
  • Minutes of the investor call
  • Your Facebook data
  • Your google search history
  • Images in your smart phone
  • All applications in your smart phone (your personal data inside them)
  • The calories you consumed and the fat your burned tracked via Fitbit
  • The location of your office and home stored on google maps and so on.

A digital asset management tool is different from a digital asset storage tool or service. Let’s explore the differentiating factors and use cases that may define the use of a DAM for you. Here goes:

1. You are a stickler for design and clearly google drive (google one), not satiate your creative inner self. These are generic tools, not specifically digital asset management tools.

2. Your IT policy values security very highly. Having said this, we do not mean that these platforms are not safe, they actually are very safe (at least we would like to think so), but IT policies can restrict access for the better good of the company. Enterprise and open source usually do not get along too well.

3. You would like to be in control of your data. Many countries have (or are moving towards) a local data center policy. In this case, as the solution would be deployed as per your infrastructure requirements, it can be assumed that the data would be more secure (and you are not violating the Government policies).

4. You are an intelligent user. You like to make suggestions and rather than your feedback lying in some never-ending pile of emails of some random user (well it could be even a bot!), you would like to see some action and would like to see your feedback executed.

5. Something broke, we are fixing it. Technology is not fail-proof and we have seen it far too many times. From Amazon crashing to Facebook going down! Who is responsible when something of this sort happens? You could have purchased a so-called enterprise plan, but most likely no one is working round-the-clock on your account.

6. Everything sounds good, but I do not have any digital assets. Really? Look around yourself – laptops, smartwatches, smartphones, Google, Facebook, digital camera. How about a powerpoint presentation that you need to present to a client for which you need to collaborate with other co-workers, or an excel spreadsheet having your balance sheet records for the past 3 years, even your bachelor party photographs (ok, let’s not go there!). In short, you are surrounded by digital assets! Now you must ensure you use, order, share, save, back them up correctly.

On the whole, more and more data is being created every day and communication has not kept pace with this data generation. Data generation and storage is where all effort has been put in, whereas management and communication usually are neglected and a lot of industries have to do with whatever is best available to them. This is where a good DAM tool comes into play and has its merits.

If you can relate to the above and feel that you or your organization needs help with better digital asset management, get in touch with Dignitas Digital in Philadelphia at

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Rishi Rais