difference between Pipedrive vs Zoho vs HubSpot

Pipedrive vs Zoho vs HubSpot: Which CRM is Best?

CRM or customer relationship management is an indispensable software tool for businesses of varied sizes, from small and medium enterprise businesses (SMEs)to large-scale enterprises. CRM is an integrated and data-driven software solution that primarily targets current and potential customer data management. It serves as an effective tool to track, manage, and organize the sales process of the entire business. It includes managing customer data, tracking sales activities, and improving customer relationships.

A CRM is designed in the light that no business may fail to address growth opportunities and lose eventual revenues. You may find several options for CRM tools in the market. Each of these tools comes with a special set of features extremely beneficial for businesses. In this article, we are about to explore and compare three popular CRM tools – Pipedrive, Zoho, and Hubspot.

We will get to know what are they all about, their features, pricing, user-friendliness, and customer support. This will help you to detect the right CRM for your business. So, let us start with knowing each of them in brief.


Pipedrive, Zoho, & HubSpot: A Brief

Before you proceed forward to determine the right one for your business, it is essential to know about these three widely popular CRM tools.


This CRM tool has a simple and user-friendly interface ideal for small and medium-scale businesses. It helps businesses to streamline their sales processes and maintain customer data based on it. This aids in improving customer relationships. Further, as it is a cloud-based tool, it is widely popular among smaller-sized sales teams because of its cost-effectiveness, wide accessibility, and extensive range of features.

One of Pipedrive’s key features is its intuitive visual pipeline which is highly efficient in tracking sales progress and identifying any areas of risks or opportunities. It provides features like sales reporting, lead tracking, and deal management.


Zoho is a cloud-based comprehensive software suite that offers a wide range of tools for business operations. One of its popular tools is a CRM solution. Zoho CRM is intended to automate sales processes and manage customer interactions and other business functions, improving overall business efficiency.

One of its key features is its automation capabilities. It works well for businesses of all sizes and is appreciated for features like marketing automation, lead management, and sales forecasting.


HubSpot is a popular cloud-based software suite known for its CRM solution along with sales, marketing, and customer service tools. HubSpot CRM helps businesses to enhance their sales processes, manage their customer relationships and eventually boost revenue. One of its primary features is its compact all-in-one platform that offers a combined tool for sales, marketing, and customer service. Its features include lead tracking, contact management, and email marketing.


Pipedrive vs Zoho vs HubSpot: A Comparison

Now that you are well aware of the three different CRM tools, it is time for you to choose one. You can do it by comparing all of them with each other. Here is a comprehensive study comparing CRM solutions.


Zoho vs HubSpot

While both CRM tools offer an array of features to help businesses enhance their sale processes and management of customer relationships, there are still some key differences between the two platforms, and they are,

Pricing model

Zoho comes with a range of pricing plans, starting from a free plan fit for small businesses, a Professional plan at $20 per user per month, and an Enterprise plan at $35 per user per month. Whereas, HubSpot offers a free plan for unlimited access by any number of users, and paid plans starting from $50 per user per month for the Starter plan to $1,200 per month for the Enterprise plan.


Zoho primarily focuses on the automation of sales processes and customer relationship management. It is designed to help businesses automate routine tasks, manage sales and enhance overall business efficiency. On the other hand, HubSpot entails a broader marketing, sales, and customer service platform. It is designed to help businesses in managing client contacts across a variety of channels, such as email, live chat, and social media.

Integrations and customizability

Zoho CRM offers a wide range of third-party integration options than HubSpot. On the other hand, HubSpot offers more customization options than Zoho.


Zoho vs Pipedrive

Between Zoho and Pipedrive, user experience is the key factor when choosing one for a business. Let’s see how.

Pricing model

Starting with a free plan fit for startups or small businesses, a Professional plan at $20 per user per month, to an Enterprise plan at $35 per user per month, Zoho CRM comes with a varied range of pricing models for varied needs. Whereas, Pipedrive offers simpler plans. It starts from $15 per user per month for the Essential plan to $99 per user per month for the Advanced plan.


If you want a broader suite of business applications for your business sales force then Zoho is the name for it. It is designed to help your business to manage customer interactions across multiple channels. Pipedrive mainly targets sales management and helps your business to manage its sales processes more efficiently.

Automation capabilities

Zoho CRM is acknowledged for its automation capabilities for businesses to automate routine tasks which includes lead capture, email marketing, and customer services. Automation capabilities for Pipedrive are not as advanced as those of Zoho CRM.

Integrations and customizability

Pipedrive offers certain integrations, but integrations offered by Zoho CRM are much more extensive when compared. Further, both atools offer a range of customization options, but Zoho CRM is difficult to customize compared to Pipedrive.


HubSpot vs Pipedrive

Moving forward to the third and final comparison, let us compare HubSpot and Pipedrive on certain key factors.

Pricing model

You can use HubSpot CRM free for your business with an unlimited number of users. If you want access to additional features then paid plan starts at $50 per user per month for the Starter plan and up to $1,200 per month for the Enterprise plan. On the other hand, Pipedrive starts at $15 per user per month for the Essential plan and can go higher to $99 per user per month for the Advanced plan.

Automation capabilities

HubSpot’s automation capabilities are much more feature-rich and advanced compared to Pipedrive.


While Pipedrive primarily helps to focus on sales management, HubSpot is more focused on customer interactions across multiple channels.

Integrations and customizability

Pipedrive offers a wide range of integration and customization options. On the other hand, HubSpot comes with fewer options for integration with third-party tools and is also not flexible like Pipedrive for customizations.



Certain factors like your budget for a CRM tool, the size of your business, and the complexity of your business sales process, influence the selection of a CRM tool. If you are still not certain about which one should suffice your business needs, you can always try the free plans or go for minimum expenses for a paid plan and see which one exactly serves the purpose.

For more interesting technology news and updates, make sure to follow our blog.