optimize a press release

How to Optimize a Press Release for Better SEO

Since more people consume online material, press releases have the ability to provide you with high-quality backlinks. They may assist you in raising brand recognition among potential clients who are unaware of your existence.

And only if you optimize your press releases so that they are easily available to individuals who are desperate for your products or services will this be feasible. Because people search for companies on the internet, optimizing your press release for SEO is more important than ever.

It can assist your clients in learning about your brand via numerous internet sources. Press releases may also be posted in Google News and disseminated on social media. Here’s how to optimize a press release for search engines.


1. Compose your headline as follows

Because search engines shorten titles and descriptions, try to work within the character limits. Keep your headline to 70 characters and include the most crucial keywords. Remember to write for people first, then for search engines, and avoid headlines that seem uncomfortable or unnatural in order to get genuine, lucrative click-through.

Keywords can help you optimize a press release and get found by consumers who are seeking related products and services. As a content marketer, for example, we are constantly on the lookout for news that teaches me something new about the marketing industry.


2. Make use of long-tail keywords

Search terms and phrases are classified as short-tail or long-tail in search engine lingo. Short-tail keywords are wide phrases with three or fewer words, such as “healthy food.” Answer long-tail keywords in your press release to enhance its relevance in search results while offering value to your audience.

Also, incorporate multimedia such as images and videos, as these have been shown to increase conversion. You may spice up your press release marketing by integrating visual storytelling and multimedia components in this way.


3. Make use of natural links

Keep in mind the SEOs who utilized press release strategies to their advantage. They accomplished this by including hyperlinks to all of the keywords they crammed into the text. Their acts are being used as a cautionary tale.

If you do decide to include a hyperlink, make it flow organically. Integrate it into a logical anchor text that guides users to related information on your site.



Although it is tempting to write the substance of your release first and then add keywords, the outcome typically appears stiff and inauthentic. Readers can see when phrases are crammed into a work where they don’t belong, and you should ultimately write for readers, not search engines.

It is more logical to begin by gathering the terms that should appear prominently in your release than it is to write without those phrases in mind. As a consequence, your company’s reputation as a news source will grow as a result of a more organic and well-written press release.

Dignitas Digital is a leading digital agency in Philly that helps brands scale their business using organic and paid online marketing strategies.

Do you want to grow with us? Reach out to us or shoot us an email at hello@dignitas.digital and we’ll get the ball rolling.

Marketing Team