In 2018, almost forty-eight percent of the world’s population viewed the internet from a mobile phone. While this isn’t news for most people, there are still some business owners who are not aware of Mobilegeddon of 2015. In April 2015, a Google algorithm update gave priority to high-quality websites that were mobile-friendly.
It caused page rankings for websites that were not mobile optimized to drop. Google said the algorithm was changed solely to improve the smartphone user experience.
If you are concerned about why mobile optimization is important of your website than the desktop version of your site, let’s examine ten reasons to make mobile friendly website and understand the importance of mobile friendly websites by Google in 2019.
Mobile Use is Not a Trend
According to the Pew Research Center, eighty-seven percent of those living in households earning $75,000 or more annually own a smartphone. Eighty-six percent of 18 to 29 year-olds own a mobile phone, along with eighty-three percent of 30 to 49 year-olds. Money and youth are great contributing factors in smartphone market saturation. A mobile version of your website is a great way to reach these people.
Users Are Spending More Time on Their Cell Phones
People use their phones for everything these days. They wake up to the sound of their phone alarm each morning. They check the weather, email, text messages and make calls from their phones. There are a variety of phone apps to make life easier. As a result, people always keep their phones with them and use them a lot. Adults in the U.S. spend roughly three hours and thirty minutes on their smartphones every day.
A Lot of Searches Are from Smartphones
Ninety-four percent of people search local information on their smartphones. Since so many people are searching for local businesses on their smartphones, doesn’t it make sense to have a nice website they can look at when they want to find you? It is important to have a good ranking on Google and it will only help improve your chances of being found online.
Convenience for Customers
Your customer base will be happier when they know your website is easily accessible by mobile phone 24 hours a day. The user experience will improve. You may see a reduction of phone calls from your customers and an increase in emails from them instead.
Mobile Online Sales Are Increasing
In 2016, almost fifty-three percent of online purchases were made from a mobile phone, compared to just over sixty-three percent in 2018, and the number is expected to reach just over seventy percent in 2020. Purchasing a product from a cell phone is a great convenience for your customer base. It is also quick and easy. When customers know making a purchase from your company is seamless, they are more likely to make a purchase and they will make purchases often. This will increase your revenue.
A Mobile Friendly Website Looks Better
Good-looking mobile websites are designed well and include easy-to-read visible text, clear relevant interesting images, engaging well-produced videos, and an easy to use interface. An attractive website that is easy to use, keeps customers engaged and on your website for a longer period.
Mobile Optimized Website Means a More Responsive Mobile Website
If your website design is bad and not responsive, it will not serve much purpose. When your website is responsive, that means the entire website fits well on a smartphone device. All photos, text, videos, and other features should be easy to see and use, but a little smaller, in the same way it functions on a desktop computer or tablet.
A good mobile website must be fast. If a website takes a long time to load, people are likely to leave the site and never return. This is especially true if they need to access information while on-the-go and in a hurry.
Social Media Integration
It is a lot faster for your website user to click on a social media icon on your mobile website and connect to Facebook or Instagram if they already have one of those apps on their smartphone because they don’t have to log in to their social media account. People are more likely to share your company website, blog, photos, etc. if you make it easy for them to do so. Social media is a large avenue for word-of-mouth and advertising so when your website users share something about your company on social media, they are helping your company get new business for free.
If your website isn’t a mobile optimized website, you are probably losing a lot of visitors and business. If your website cannot be found from a smartphone or easy to look at or use, it is the same as your business not existing. Customers cannot contact you or make a purchase if they can’t find you. Frustration results from the bad interface, slow speed, and inconvenience of your website. Instead, they will search online for your competitors and do business with them.
If you want to know if your website is mobile friendly, you can take a free Google test at: https://search.google.com/test/mobile-friendly
We are recognized as a Top Website Design Company on DesignRush and if you find that your website is not mobile-friendly contact Dignitas Digital by email at email@example.com for your free mobile website consultation.