You had a very good year in terms of your Facebook advertising in 2018 and are extremely bullish about 2019. We recommend you hold onto your horses and take a deep dive into the online marketing industry. The online space is dynamic, and it is extremely difficult to predict the behavior of this animal. If Facebook had a geographic location, then it would be the most populated country in the world. We are sure you get the picture. Hence, here are some tips and thoughts that will help you figure out how much to spend on Facebook Ads in 2019 and ensure that you can get the same or better results in 2019.

Diversification is the Name of the Game

Have you ever heard of the quote, “Do not put all your eggs in one basket”? We have personally experienced the pain when Facebook changed its algorithm forcing our reach to behave in an erratic way. For one week, we were at 120 percent of our average target and the next at 60 percent without any change in strategy. Depending on just one of these networks will not work in the long term. You must think like a portfolio manager where there is a mix of easy advertising as well as risky advertising. An example of easy advertising is running some Facebook Ads. An example of a risky Ad is native advertising.

Networks Have a Niche

Facebook is too general in nature, so the users are now opting in for specialized networks. As a result of this, you get a better bang for your buck spending on these networks. Affiliate marketing is going to become bigger in 2019, but we still feel that affiliate marketing goes overboard a few times when we go ahead and start promising numbers.

Regulation is Being Brought In

Cambridge Analytica, Fake News, public hearings and worldwide apologies are on the front page of popular newspapers. We have seen the negative effects of a social network. Though Facebook has promised that steps will be taken as damage control, we see in general that people have started to dislike the social network. Governments are going hard on these companies. Grievance officers are appointed to companies to take responsibility for their actions. With an election year approaching, there will be a lot of use and misuse of social media again.

Separation Between Those You Know and Those You Think You Know

With Facebook, every other person is a digital marketing expert. Other avenues are opening, and chances are, the wheat will get separated from the chaff. By the end of 2019, we will see a lesser number of so-called agencies and the experts will survive.

2019 will be a very interesting year. Like every year, it will have its own challenges, losses, and victories. With that said, we hope you win more clients, more sales and a fatter bottom line. If you are a B2B business and not sure if digital is the way forward or not or simply want more clarity on what is a good budget for Facebook Ads for your business, get in touch with us for an unbiased opinion from experts.

Contact us at hello@dignitas.digital today for your free online advertising or marketing campaign today.