If you were to ask any founder of a digital agency about the hardest part about starting a digital marketing firm, the answer won’t be operations, it won’t even be sales, it would be hiring. Finding the right talent to be a part of a digital marketing agency that is still in the early stages of its lifespan is a huge challenge. You have to be able to make sure that the candidate, apart from having the desired skills, fits into your team culture and has the determination and tenacity to undertake many different tasks at the same time. We take a look at the top digital agency interview questions that might help make the process slightly easier.
Tell us about your career up to this point.
This gives the candidate a chance to tell you what they are all about. You can figure out a lot by just listening to the way they describe their journey and the parts they highlight in their journey.
What was the biggest responsibility you had in your previous role and how successful were you with it?
Now, this question is asked purely to get a sense of the personality and capability of the candidate. You can figure out whether the candidate is a go-getter or not through the way they describe their responsibilities and what level of success did they manage to achieve. It will also give you a sense of how much the person has evolved in the role.
Why are you looking to switch?
This question can be the most sensitive one for candidates and gives you a chance to figure out the weak spots of the candidates. Complaints about co-workers, managers, working conditions or any other reason can give you a good idea of whether the person would fit into your team culture.
What techniques and tools do you use to measure the performance and quality of work?
Depending on the role that the candidate has applied to, he/she needs to be familiar with the latest tools and techniques used to measure performance.
How would you boost traffic?
Candidates applying for a content role should be aware of the effectiveness of different methods of boosting traffic to a brand’s website and other related content pages.
Which social media platforms do you have experience with?
Analyze the answer based on how much work the candidate has undertaken for different social media channels and whether they were able to balance them out in a proper manner.