Category Archives for SEO

Interaction to next paint: What is new CWV metrics all about

Interaction to Next Paint: What the Upcoming Core Web Vitals Metric is All About

Wondering what might be the reason for the high bounce rate for your website? It might be possible that your customers are having poor user experience on your website which is driving them away. In…
migrate from UA to GA4

How to Migrate from Universal Analytics to Google Analytics 4

In 2022, Google has announced the upgradation of Universal Analytics (or UA), to a new and more competing version of Google Analytics 4 (or GA4). For UA users, the sunset will occur on 1st July…
can SEO be automated

Can SEO Be Automated? Here’s What You Need to Know

Not all, but yes SEO can be automated in certain areas. SEO is one of the most critical objectives of digital marketers. It is not only time-consuming but also has many elements to be taken…
explain seo debt

What is SEO Debt and How You Can Overcome It?

When we started our operations 10 years back, the queries we usually used to get were around setting up websites, doing their technical and/or on-page SEO, and moving towards off-page SEO. This is the phase…
is SEO overhyped, things to understand about effective SEO

Is SEO Overhyped? Top 10 Things You Need to Understand About Effective SEO

At the onset of this article, I would like to mention that this is from a business owner’s perspective, not a digital marketer’s. And yes, it is brutally honest! When we started our company, we…
keyword research tips

5 Keyword Research Tips for SEO You Must Know in 2022

Want to know how to do keyword research in 2022? Whatever your business and whatever tool you’re using, these are some keyword research tips that can help you do better keyword research. Selecting and finalizing…
optimize a press release

How to Optimize a Press Release for Better SEO

Since more people consume online material, press releases have the ability to provide you with high-quality backlinks. They may assist you in raising brand recognition among potential clients who are unaware of your existence. And…

Google’s Core Web Vitals: What Are They and Why Should You Care?

Core Web Vitals are a hot and important topic in the SEO community right now. And being a marketing professional, I hear that term multiple times a day.  But according to a recent marketing census,…
important SEO Metrics and KPIs

7 Important SEO Metrics and KPIs To Monitor in Your Campaign

SEO consists of different elements and knowing what they are and how they work is key to improve the effectiveness of your SEO efforts. Key Performance Indicators or KPIs are among one of the most…
SEO

What is SEO and How Does it Work? [A Quick Guide]

SEO is the abbreviation for Search Engine Optimization. SEO is the process of increasing the amount of traffic and visitors to a website. The more visibility a website has, the higher the website ranking will…