Category Archives for Digital Marketing

INP Interaction to Next Paint, New Core Web Vital Metric

How to Prepare for Google’s New Core Web Vitals Metric: INP (Interaction to Next Paint)

Google really puts a lot of effort into enhancing user experience in several ways. They have come up with a new way to measure how fast a page reacts when you take some action on…
SGE Explained: The Future of Search and SEO

What is Search Generative Experience? And How Does It Impact SEO?

Let’s Google it! Isn’t this our favorite line? Over the years, Google and search engines have become synonymous with each other, and rightly so. Since its inception, Google has been the benchmark for online search…
SEO Tips to Win at Google’s SGE

5 SEO Tips to Win at Google’s Search Generative Experience

Launched in May 2023 by Google, SGE has been quite the stir in the AI landscape. Search Generative Experience, or SGE in short, is an AI-powered platform that promises to revolutionize the Google Search Engine…
How to Adjust Digital Marketing Strategy for 2024

How to Adjust Digital Marketing Strategy for 2024 Google Changes: A Practical Guide

By now we have gathered that the digital world is on a constant move and nothing is for forever here. Google’s algorithms are constantly changing their stripes, with the recent edition being the March 2024…
Tips for Optimize Content Strategy for Google SGE

5 Tips for Optimizing Your Content Strategy for Google SGE

Google has always demonstrated that change can be the only constant in its search algorithms. With numerous updates in a year and digital marketers constantly striving to meet its fresh new standards, the search giant…
SEO Tips to Prepare Your Website for Google SGE

SEO Tips to Prepare Your Website for Google SGE

Google’s SGE is a subject that has piqued many interests among SEO peers. Though still in the experimental state, it has already affected how search engines worked earlier and how SEO strategies were crafted. Google’s…
Top SEO Blogs Marketing Professional Should Follow

Top 10 SEO Blogs Every Marketing Professional Should Follow [2024]

It doesn’t matter whether you are an amateur or a super expert in search engine optimizations, as a professional you will always need new tips and ideas about SEO strategies to keep yourself up-to-date. Now,…
Build a Strong Brand & Turn Visitors into Costumers

10 Steps to Build a Strong Brand & Turn Your Visitors into Customers

So, you have a product, set-up a business with a website or app, and your company is on the first page of Google. Does it mean a buyer will definitely buy from you? Do you…
SEO Changes in 2023: How You Can Adapt to Them

SEO Changes in 2023: How You Can Adapt to Them

It’s the end of 2023 and looking back we can say that a lot has happened in the world of digital marketing, especially in SEO. As expected, Google has updated its search engine algorithm, thus…

Inbound Marketing 101: How Does It Actually Work?

Do not be surprised if your outbound marketing strategies like cold calling and generic advertisements are not yielding you enough revenue. In today’s rapidly evolving market, not all digital strategies are in shining armor. Outbound…