Category Archives for Business

retain employees in a small business

How to Retain Employees In A Small Business [Expert Opinions]

As a small business owner have you ever been in one of the following situations: Whenever you feel there is some stability in your company, one of your core employees leaves and the ship starts…
How much does making a website cost?

How much does making a website cost?

This is a question I receive a lot, and mark my words, the answer is a complicated one                                  …
Firing is often a blessing a disguise for the fired

Firing is often a blessing in disguise for the fired

As a new year commences, you look back at the past year and try to quantify your performance. As a business owner, the various parameters you look into are P&L, order book, sales pipeline, operations,…
digital marketing budget

How to Decide Your Digital Marketing Budget, According to Experts

Are you the marketing manager of your company? Is this one of the toughest questions to answer while budgeting for the month/quarter/year? If your answer is yes, then we have the answer(s) for you. We…

Are you too old to be an Entrepreneur?

Finally, research finds the best age for successful Entrepreneurship I’ve been asked: How old are you? Thirty-X, I replied (not that I do not want to disclose my age, but with time I do not…
Working With a Founder Who Is Too Obsessed With His Product

Working With a Founder Who Is Too Obsessed With Their Product

Enthusiasm, passion, and motivation are the pillars on which real companies are built. When this turns into obsession, it can very quickly turn the whole environment, extremely toxic. This needs to be factored in during…

Using Off-the-Shelf Solution or Custom Software?

Very recently we came across a lead that wanted to build a tool around learning and was not sure whether building custom software is the way to go, or using the off-the-shelf solutions and then…

Importance of Data Analytics

By 2020 every human being will create 1.5MB data per second on average and by 2025 the sum of digital data will add up to over 16 trillion gigabytes. So, it is an understatement to…
beach pebels showing expectations

Meeting Expectations Vs. Managing Expectations. Which is more important?

As a leader of a custom software development company for over seven years, I have debated over this question with my peers operating in the same/similar space. If you are a manager or leader of…
Customer Decision

6 Effective Ways to Influence Customers and Their Purchase Decisions

This is my personal experience of how a company can influence customers and their purchase decisions. In 2017, I had performance issues with my Android phone I wanted to buy a new, better phone. And…