All posts by Felicia Topsale.

Why Google Ads are So Important?

What Are Google Ads and Why Are They So Important?

What Are Google Ads? Google Ads launched in 2000 and gained so much popularity since then that there is no need for an introduction, but we would like to answer, What are Google Ads? Google…
How Technology is Changing Online Advertising

How Technology is Changing Online Advertising

Online advertising isn’t new. Banner ads started in the mid-1990s and technology in the advertising industry has increased sophistication and effectiveness over time. What worked then, doesn’t work now, and what works now probably won’t…
Mobile Website Optimization

Why A Mobile Optimized Website is Crucial for Brands in 2019

In 2018, almost forty-eight percent of the world’s population viewed the internet from a mobile phone. While this isn’t news for most people, there are still some business owners who are not aware of Mobilegeddon…
benefits of Hiring a Hybrid Agency

4 Primary Benefits of Hiring a Hybrid Agency

A hybrid agency is a creative and digital agency with internet and web technology services available in one place. A company may select from an array of online marketing and advertising campaigns for their brand.…
SEO

What is SEO and How Does it Work? [A Quick Guide]

SEO is the abbreviation for Search Engine Optimization. SEO is the process of increasing the amount of traffic and visitors to a website. The more visibility a website has, the higher the website ranking will…
digital services outsourcing to another country

Digital Services You Should and Shouldn’t Outsource to Another Country

Businesses in the United States increasingly outsource work to other countries in order to save money. According to Statista.com, in 2017 the global outsourcing market amounted to almost 89 billion U.S. dollars. Outsourcing is very…
Top 5 Most Memorable Social Media Campaigns of 2018

5 Best Social Media Campaigns of 2018

According to the recent data, seventy-seven percent of the U.S. population is using social media. It has become equally important for a brand to use social media for promotion just as they use TV commercials. Companies…
what is influencer marketing and why does it matter

What is Influencer Marketing and is it Right for Your Brand?

What is influencer marketing? Influencer marketing is used by businesses to sell their products. A person with influence on social media, sells those products to their followers. It works well because the influencer is a…
top 10 YouTube videos of 2018

Top 10 YouTube Videos of 2018

2018 was a great year for videos. YouTube shared their list of the top ten most watched videos and all of them have some of the same components which made them successful. Some of the…
10 Reasons To Advertise Online And Win More Business

10 Reasons Why You Should Advertise Online [And Win More Business]

Online marketing is commonplace for most businesses. Everyone is doing it. If a business has an online marketing plan, it always includes advertising. Online advertising is effective as it can help businesses stay competitive in…