Online marketing is commonplace for most businesses. Everyone is doing it. If a business has an online marketing plan, it always includes advertising. Online advertising is effective as it can help businesses stay competitive in the marketplace, among the many other benefits of online advertising. If you are interested in advertising and marketing on the internet, here are 10 reasons to advertise online:
Online advertising will provide statistical information to help you discover where your best leads are coming from. Analytics gives you the ability to see what advertising platform is most successful for your ads, how much your advertising costs for each new customer, as well as lots of other data. The insight is very valuable because it gives you a lot of power to create future online marketing and advertising campaigns.
- Targeting and Retargeting
You can identify and attract your perfect customer with online advertising. You can create ads for different stages of the buyer’s cycle in a way that print and commercial advertising are unable to do. Retargeted online ads follow a lead or potential customer even when they visit another website. Seeing an ad for a product or service they viewed previously will remind them of your brand, eventually lead them back to your website, and in time, they make a purchase.
- Brand Awareness
One of the important reasons to advertise online is that online ads will boost your brand’s awareness, especially if you include retargeting ads. When people see your ads online whether they make a purchase or not, they become familiar with your product or services and keep your brand name in mind when they begin doing research or comparison shopping.
If you decide you want to change your ads in any way, you can do it anytime. If you want to change the copy, photos, or video it can be done instantaneously. This is one of the reasons for preferring online advertising over other methods. Print and commercial ads are permanent and making changes would require a brand-new ad. You can also decide to remove ads whenever you want and increase the number of online ads at any given time easily.
When you change your online ads, you can also make the decision to spend more or less money for your ads at any given time. In addition, you choose when the ads are displayed and where. This is a great benefit when you set marketing goals that are required to be met and shows the effectiveness of ads.
The internet is available 24 hours a day from any location in the world that has Wi-Fi access. Unlike television commercials or print ads, your brand can reach people internationally at a very low cost. Even if a person travels, and accesses the internet from their personal phone, tablet, or laptop, retargeted ads will still follow them online day or night. This is especially advantageous for businesses with an e-commerce site because people will shop more online and make more purchases, which will increase your business’s revenue.
- Drive Traffic to Your Website
Online ads provide links to your website. If your ads are successful, your company will see an increase in traffic to your website. If people like your ads, brand, product, or services, they will share your ad or website with family or friends via email, text, or social media posts which also increases website traffic.
Ads online shouldn’t stop at photos with text or content. Advertising can be creative and can also include videos that are also uploaded to Vimeo and YouTube. Social media is constantly changing and provides more and more ways to be creative when advertising online. Native ads mimic and blend into the website where they are displayed and appear to look like an article that is usually informative. Various forms of advertising for your brand is very interactive and keeps customers interested in your brand.
With various forms of online advertising and the ability to visit your brand’s website, watch videos, read content and see photos that can be shared, your target audience will have increased engagement and highly engaged consumers make the most purchases and spend more money. Successful engagement with consumers causes them to seek information about your product or services on a regular basis because they are looking for a positive experience, even if they don’t make a purchase.
- Lower Costs
Print ads, commercials, fliers, and other forms of advertising offline can be very expensive and time-consuming to produce. Ads online are very low-cost when you factor in the number of people reached who fit the demographic you would like to be your customers. If your online advertising does well, the results will be a high conversion rate, with a low cost for each customer your business has gained in a fairly short time span. This is the greatest reason to advertise online and serves your purpose of online advertising.
With so many benefits of online advertising & marketing available doesn’t it make sense to advertise online? If you would like to increase your revenue using online advertising, now is the time to contact Dignitas Digital Agency in Philadelphia for your free consultation today. Send us to email to firstname.lastname@example.org or call 267-693-4069.