Chatbots have been around for a long time. In fact, in the mid-1960s ELIZA was created in the AI lab at the Massachusetts Institute of Technology (MIT). ELIZA was capable of having conversations by using scripted responses that were matched to the words of the person speaking. Since then, Apple’s Siri and Amazon’s Alexa are the most well-known chatbots today.
Increasingly, chatbots are also found on websites and interact with website users by voice and/or messaging. Business owners use bots for a variety of reasons but ultimately the main reason is to make more money.
Here are the top 10 benefits of using a chatbot for your business website:
Website visitors have assistance 24 hours a day
When customers visit your website, they will be able to get answers to questions in a short period of time. They don’t need to call customer service and wait for a representative to be available. The presence of a bot on your website engages users 24 hours a day. This is a more convenient and efficient way for your customers to do business with you.
Encourages user engagement
When your users know they have a way to communicate, they are more likely to be more engaged because they are having a conversation and getting information about the product or services your business offers. This will cause website visitors to spend more time on your site. The longer people stay on your site and remain engaged, the more likely they are to make a purchase.
Improves customer service
A chatbot can be considered an AI form of customer service that is available when needed. Websites with chatbots provide better customer service because it is a way for consumers to stay engaged and communicate with your business during every stage of the buyer’s purchase cycle. A chatbot can be programed to nurture a website visitor for as long as they are on your website and until a product or service is finally purchased.
Can replace or reduce the number of your employees
Since a lot of questions and concerns can be answered directly on your website without a phone call or email, it could reduce the workload for your employees. If they are not working as much, it may be time to reduce your staff. Bots do not get sick, need time off, care about health insurance or get concerned about financial income. In the long-run, a chatbot is cheaper to maintain than a human employee.
Lower operational costs
Since you could reduce the number of your employees and don’t have to be responsible for employee benefits, office equipment, or training, operational costs could decrease dramatically.
Better lead qualification
Since chatbots can be available throughout the entire customer buying cycle, it will be easier to qualify your leads. A chatbot can be programmed to ask specific questions and learn if a website visitor is there to window shop, compare prices to that of a competitor, or make a purchase. There are many ways to follow-up with consumers during the initial stages of the buying cycle. If you do, you will keep them engaged and bring them back to your website when they are ready to exchange money for what you have to offer. Knowing this information will also greatly improve your marketing efforts.
Personalized user experience
Bots can provide a unique user experience that is interactive and memorable. It will really set your brand’s website experience apart from other business websites without a chatbot to engage with. When conversing with a chatbot utilizing voice or messaging, the interaction creates a memory of interaction with a person in a friendly and professional manner. This will go a long way and keep your business or brand at the top of your potential customer’s mind when it is time to make a purchase.
Makes payments easier
When it is time to pay for a purchase, customers usually have a lot of questions about processing, shipping, taxes, and many other things. If all the questions are answered in a timely manner, it will be easier and faster for payments to be processed. A bot will answer questions and provide the details they need to feel confident and secure about the money they are spending.
Call to action is faster
A chatbot can help reduce the amount of time it takes to get to the end of the customer buying cycle. A bot will quickly answer concerns and can supply important information about products and services almost immediately. The amount of time it takes to think about a purchase can be shortened because the bot on a website keeps the visitor on the web page. Once the person leaves the website, they are more likely to research what they want or need on a search engine or go to a competitor’s website for product or service comparison. As a business owner, you want questions about what you have to offer be answered from within your company.
Analyze customer data
When a chatbot is available on your website, you can keep track of chatbot interactions that take place with your website visitors. It will be easy for you to learn the needs and concerns of people you want to do business with as well as figure out what prevented some website visitors from making a purchase. Once you have all the information, it is easier to create a plan to satisfy everyone and get them to make a purchase or spend more money.
If you have any questions and are interested in learning more about how a chatbot for your website can help your company, contact us at email@example.com for a free consultation.